Bachelor · 4 years · semester project
Four years of working on real briefs — from brand strategy to game concepts, from campaigns to content platforms. Made by students. Delivered to partners.
A real brief, anonymised. This is how a briefing reaches us before a team starts work.
Briefing
"We want to reach younger audiences who do not know our brand, without giving up our existing tone of voice. No idea where to start."
Four years, three specialisation tracks. Each semester brings a new challenge, a new partner. You learn by doing — and the results speak for themselves.
Audience research, positioning, media strategy and editorial line.
Concept development, art direction, brand storytelling and visual identity.
Video, audio and social production from first shoot to final export.
CoachingOne dedicated lecturer per team plus weekly check-ins with a professional from your sector. You have one point of contact on behalf of the team.
A typical semester week in which a bachelor team moves between client, campus and their own research. Structured — but with room for detours.
Briefing update + strategy session
Fieldwork: interviews, observations, audience
Concept and production day
Client check-in (60 min)
Reflection + sprint demo
"Within a week we had more audience insight than a year of agency work. And it was more honest."
MaritBrand director, food brand (partner)
"We did not spare them, and they did not spare us. That made the work better."
FamkeBachelor student, semester 5
"My role is to peel back what the client really asks — and help the team find direction."
Mr BakkerSupervising lecturer
At the end of the semester the team delivers ready-to-use material — not reports alone. You decide which parts move into production.
"How do we reach younger audiences without giving up our tone of voice?"
"Our programme does not reach new Frisians. Why not, and what helps?"
"Our values do not come through on the webshop. How do we tell the story?"
Cases are anonymised for illustration. The partner team shares references to concrete projects on request.
Good match
Less suitable
Four years, three profiles, one field-driven learning path. Students work with real partners from year one — not only at graduation.
Broad introduction to content, strategy and production. First short partner briefs.
Choose content, strategy or production track. Semester projects grow in scope.
Major semester projects with partners. Room for minor and international experience.
Graduation brief in the field — strategy, campaign or product with measurable outcomes.
Browse cases by theme and sector on the cases page.
View all cases“The semester project was my first real client case — I still use that experience weekly.”
“You learn to move fast between strategy, creation and stakeholder management.”
Strategy, content, marketing, production and entrepreneurship — often hybrid roles at agencies, brands and media organisations.
Facts
08 · Start a trajectory
Interested in partnering? Get in touch. We will respond as soon as possible.
