Campaigns, podcasts, brand stories and research — with student teams in Leeuwarden.
At Creative Business, students solve real challenges for real partners. No simulations, no theory-only. Just doing it — and it works.
Explore
Pick a theme or move your mouse — the page responds.
Creative Business is the education cluster of NHL Stenden in Leeuwarden. We study, research and publish here — with three programmes, two research chairs and a direct line to the professional field.
Matters is where students, faculty and alumni publish their stories: longreads, podcasts and mini-documentaries for a broad audience in the Northern Netherlands. Matters is not a standalone project, but the editorial extension of everything that happens here.
Matters
Publication platform
MIL
Research lab
EIA
International academy
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From bachelor to master. The AD and master are unique in the Netherlands.
[Ba]Four-year programme with profiles and career paths. Showcase per semester, alumni in the field.
Read the story
[AD · unique in NL]Accelerated route for professionals. Real partner projects and field collaboration in two years.
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[Ma · unique in NL]Research and practice combined. Directly connected to chairs OSM and Transformational Media.
Read the storySemester cases, filtered by theme or sector. Published with partner consent.
All cases →
In the pilot month LinkedIn reach rose 34%; the careers site saw 22% more unique visitors. Applications in the engineering/logistics target…
[BA]Introduction
You email the partner team. Response as soon as possible.
Brief & matching
We connect your question to the right semester, profile or research chair.
Delivery & impact
Students deliver concrete work you can use straight away.
Two research chairs, three platforms. Directly connected to the Master Content & Media Strategy.
Creative Business works closely with three in-house platforms. They extend education towards audiences, research and Europe — all fed by students, faculty and alumni.
Online publication platform with longreads, podcasts and mini-documentaries from the Northern Netherlands.
Relation to Creative Business: Matters is the editorial channel of Creative Business: students, faculty and alumni publish their work here for a broad audience.
Visit MattersResearch lab where students and researchers explore data- and media-driven questions together.
Relation to Creative Business: The MIL is connected to Creative Business research chairs and delivers research projects for bachelor, AD and master programmes.
Visit Media Investigation LabEuropean academy on influencer culture, with masterclasses, research and an international network.
Relation to Creative Business: The EIA works from Creative Business on the European side of the curriculum — students join masterclasses and joint research projects.
Visit European Influencers Academy
Sjoerd
Content coordinator
Partner team
Collaboration & cases · NHL Stenden Creative Business
Prefer email? partnerteam@nhlstenden.nl
